正確には、今日「届いた」本、だけど。

The Advertising Concept Book

posted with amazlet at 09.12.15

Pete Barry
Thames & Hudson
売り上げランキング: 80405

Amazon.co.jp で詳細を見る

Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don’t, “The Advertising Concept Book” can help anyone produce better advertising.

すごい煽り文句。英語の勉強がてら、年末年始に読む予定。

Tagged: ad, book