(たぶん)想定外の反響。ネコは万国共通か!? 下のCMが、
AdFreakに!
I don’t speak Japanese, but I’m pretty sure this hotel booking Web site is setting itself up, in the ad below, as the premier travel planner for today’s business-cat. Considering Hello Kitty’s inexplicable popularity, overlooking this market could be a mistake. But the point, I think, is to show how user-friendly the Web site would be if an actual human used it. If so, well done. Communicating across language barriers is one symbol of an effective advertisement. If not, then I would like to know who made the cat’s glasses and shirtless collar.
AdFreak: Japan ads courting feline business travelers
http://adweek.blogs.com/adfreak/2010/02/japan-ads-courting-feline-business-travelers.html
Considering Hello Kitty’s inexplicable popularity, overlooking this market could be a mistake.って!